Are you a homeowner interested in switching to solar energy to power your home, but don’t want to take the plunge, thinking the solar system will be too costly, and a hassle to maintain? In reality, you can enjoy all the benefits of solar energy, such as paying less for your electric bill and helping the environment, without paying for the actual installation, metering, maintenance and repairs of the solar system. A number of clean energy service companies around the US, such as SolarCity, now provide a full range of solar energy residential solutions for homeowners, making the switch easy, convenient and without any up-front costs.
Communication companies can teach the electric utilities a thing or two about attacking a declining customer base: separate entities for residential and commercial.
Note to come as I research this theory.
What is the marketing budget of the US Solar industry? What’s the medium breakdown? How are installers getting their jobs, consumer referral, word of mouth, signage, contractor referral service, door to door? How much has come from that special 800 number you’ve purchased just for television commercial viewers?
What was I doing today? Seeing how many times this article from the New York Times got reposted, to what type of sites, and those sites that represented solar – are they blogs with contributors or just posting boards. And how, if I wanted to, could I contact them for article submission.
It’s always a great thing when Solar Power makes it to the New York Times, which it does often. If you set up a News Alert for solar you’ll get the articles. If you get a chance, read the article.
What are your plans during an emergency?
Once everything has settled down and we’ve made sure everyone is safe, the first thing we should do is set up charging stations for public use. It’s our duty, and it’s our marketing opportunity.
And what’s stopping you from setting up a charging station in at a local fair, or event. You don’t need a disaster to get out and have customers experience solar for themselves. What’ll it cost you?
I admit it, I hate posting links. One reason, in a rush to post its so easy to miss-quote an article. I’d prefer to talk to a manufacturing representative. I usually go to the manufacturers site, but press releases often are a few days before a site is updated. So, what’s the take away. A tweet post isn’t as important as an in depth review. Lighten up.