No. 01 – Is SolarCity’s move to cease operations in Nevada indicative of all companies operating there?

That is what I planned on finding out, but unfortunately getting through to some of the entities there was harder than I thought.

After reading about SolarCity I felt that the Solar Power market would now be open to small to mid-size companies. Maybe they would be able to capitalize on the news and start to market to their service;”We’re still here.” I went on line, typed in solar installers in Nevada. I printed out a list of about twenty companies operating in Nevada. I called eight that looked reputable, and didn’t get through to anyone. Not one. One company’s number led me to a little old lady; sorry Ma’am. Most of them had answering services; “for our directory press 1.” No wonder national companies are able to dominate the market, there’s no competition. And now the impression is that there’s no market at all. SolarCity’s announcement is dominating the discussion about Solar in Nevada. ¬†I was expecting to reach people that would be willing to discuss their plans to innovate, advertise, and fight for market share. I wanted to know whether their customers had questions, whether they even thought that the decision actually hurt the Nevada solar market. I also wanted to know whether or not there was a demographic that could still be marketed to, such as conservationist, empty-nesters, upper middle-class owners, green renovators, off-grid homeowners, farmers, and businesses. Tomorrow NV Energy is supposed to submit their rate plan for Net-metering, I’d be nice to hear from the industry, not just SolarCity, about their plans for 2016 under the new rate scheme. Stay tuned.

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