PosiGen solar panels: How one company is making renewable energy affordable for the working class.


“Take PosiGen, a 4-year-old company based in New Orleans that pairs energy-efficiency upgrades with solar-panel leases—all for no money down and monthly payments of $50 or $60. PosiGen doesn’t target yuppies in Boulder, Colorado. A survey covering one-third of its 6,000-odd customers found that “our average customer is a 56-65-year-old African-American female, who spends at least four hours a week at church,” said Aaron Dirks, the intense 40-year-old West Point grad who founded the company. Three-quarters of its installations have been in census tracts where the area median income is below 120 percent of the national median. Call it blue-collar green.”



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